What is Microsoft Dynamics CRM used for?
Microsoft Dynamics CRM (Customer Relationship Management) is a software package incorporated by Microsoft. It focuses on improving the relationship of customers for any enterprise. The product focuses mainly on customer services, marketing, and sales industries.
The Microsoft Dynamics CRM is used for driving the productivity of the sales and effectiveness in marketing for an enterprise, offer social insights, out-of-box features and functionalities, business intelligence, handle the entire customer support chain, and more. The Microsoft Dynamics CRM provides complete mobile Support for making use of the applications of CRM on tablets and mobiles.
Benefits of Microsoft Dynamics CRM
Microsoft Dynamics CRM is a solution that helps to improve productivity in sales and marketing effectiveness with business intelligence, social insights, and campaign management. The CRM is used in on-site premises, cloud, or in a combination of both on-premise and cloud. The mobile CRM enables you to take care of the relationship with your customers on your mobile devices. It makes social media integration easier. Here are some of the main benefits that the Microsoft Dynamics CRM is used for
- Automating business process.
- Enhance marketing efforts.
- Increase profitability.
- Increase loyalty and customer satisfaction.
- Build sales force automation.
Microsoft Dynamics CRM Vs Salesforce
Parameters | Microsoft Dynamics CRM | Salesforce |
User Range | Unlimited | Based on the package selected. |
Targeted customer size | Small business, medium-size and enterprise businesses. | Small business, medium-size and enterprise businesses. |
Deployment | Cloud and on-premises | cloud |
Marketing automation | Requires Add-ons | Requires Add-ons |
API | Web Service API | Soap API |
Operating System | Mac, Windows, and Linux | Mac, Windows, and Linux |
Multi-lingual | 45 languages | 16 languages |
Mobile compatibility | Android, Windows, and iOS | Android, Windows, and iOS |