Digital Marketing Training in Pune

Best Digital Marketing Training in Pune

Best Digital Marketing Training in Pune Get enrolled for the most demanding skill in the world. Digital Marketing training will make your career a new height. We at Besant technologies provide you an excellent platform to learn and explore the subject from industry experts. We help students to dream high and achieve it.

What is Digital Marketing?

Digital Marketing is mainly about the marketing of products or services. They use digital technologies. It is internet based, but also includes mobile phones, display advertising and another digital medium. The different methods used in Digital Marketing are search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, PPC, SMO, SMM, Google Analytics, On-page and Off-page SEO, social media optimisation and many more.

What will you learn in this course?

• Understanding the digital business
• The various tools and techniques of digital marketing
• Learning SEO and on-page optimisation
• End to end Google analytics
• Google Webmaster
• Social media marketing
• Ways to let people follow and share your content
• Learn metrics to determine the effective campaigns
• The Google reporting tools

Why choose Besant Technologies for Digital Marketing Training?

The city of Pune does not have much Digital Marketing training companies to provide training in the relatively new concept of Digital Marketing. Besant Technologies is one of the most leading and reputed institutes of Pune. We offer a comprehensive course in Digital Marketing.

There are unique benefits provided to all our enrolled trainees at Besant Technologies. We prepare them for lucrative career opportunities in the field of Digital Marketing.

• We focus on our curriculum and hands-on training for imparting practical lessons. The trainees work on real-life projects under the mentorship of industry-based experts. The real-time exercise is beneficial to develop practical skills.
• Trainees have the flexibility of attending multiple sessions and multiple times if needed. Our faculty is available all the time to answer the queries.
• The course is designed according to the industrial needs.
• We provide job training during the session and prepare the students for interviews.
• All leading firms around the globe recognise our certification training.
• We offer the latest infrastructure facilities, and the classroom training sessions are highly interactive.
• We provide in-depth knowledge about the Digital Marketing course and at a very low cost.
• We provide 100% placement assistance and offer work support even after the completion of the course.
• We provide online training and corporate training as well for working professionals.

Syllabus of Digital Marketing Training in Pune

Our Besant Technologies provide over 50hrs training by covering all syllabus portions and also providing practical and physical training.

MODULE 1: BASICS DIGITAL MARKETING  (3 hrs)

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How does Internet Marketing work?
• Traditional Vs. Digital Marketing
• Significance Of Online Marketing In Real World
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation
• Converting Leads
• Performance Evaluation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH (1 hrs)

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Analysis
• Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)      (1hrs)

• Introduction To Search Engine Optimization
• How Did Search Engine work?
• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing

MODULE 4: ON-PAGE OPTIMIZATION  (5 hrs)

• Domain Selection
• Hosting Selection
• Meta Data Optimization
• URL Optimization
• Internal Linking
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• H1, H2, H3 Tags Optimization
• Image Optimization
• Optimize SEO Content
• Check For Copy scape Content
• Landing Page Optimization
• No-Follow And Do-Follow
• Indexing And Caching
• Creating XML Sitemap
• Creating Robot.Txt
• SEO Tools And Online Software

MODULE 5: OFF-PAGE OPTIMIZATION  (8 hrs)

• Link Building Tips & Techniques
• Difference Between White Hat And Black Hat SEO
• Alexa Rank, Domain
• Authority, Backlinks
• Do’s & Don’ts In Link Building
• Link Acquisition Techniques
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Press Release Submission
• Forum Submission
• PPT Submission
• PDF Submission
• Classified Submission
• Business Listing
• Blog Commenting

MODULE 6: SEO UPDATES AND ANALYSIS  (2 hrs)

• Google Panda, Penguin, Humming Bird Algorithm
• How To Recover Your Website From Google Penalties
• Webmaster And Analytics Tools
• Competitor Website Analysis And Backlinks Building
• SEO Tools For Website Analysis And Optimization
• Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & LISTING (1 hrs)

• Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business
• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Placing Web Site On First Page Of Google Search
• Lean To Make Free Online Business Profile Page
• How To Make Monthly Basis Search Engine Visibility Reports
• Verification Of Listing, Google Reviews

MODULE 8 : GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM)   (3hrs)

• Google Adwords (SEM)
• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Adwords Targeting And Placement
• Adwords Bidding And Budgeting
• PPC Basic
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring And Conversion Tracking
• Reports

MODULE 9 : SOCIAL MEDIA OPTIMIZATION (SMO)  (1hrs)

• Social Media Optimization (SMO)
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook Page, Google+, LinkedIn,
• YouTube, Pinterest,
• Instagram Optimization
• Hashtags And Mentions
• Image Optimization And Networking
• Micro Blogs For Businesses

MODULE 10: SOCIAL MEDIA MARKETING (SMM) (5hrs)

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Connecting Apps To Fan Pages
• Facebook Analytics
• Data-Based Management And Lead Generation
• Facebook Advertising And Its Types In Detail
• Creating Advertising Campaigns,
• Payment Modes
• CPC Vs CPM Vs CPA
• Conversion Tracking
• Power Editor Tool For Advertising
• Twitter Optimization
• Introduction To Twitter
• Creating Strong Profiles On Twitter
• Followers, ReTweets, Clicks,
• Conversions, HashTags
• Product Brand Promotion And Activities
• App Installs And Engagement
• Case Studies
• Conversion Tracking And Reporting
• LinkedIn Optimization
• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Database Management And Lead Generation
• Branding On LinkedIn
• Marketing On LinkedIn Groups
• LinkedIn Advertising
• Increasing ROI Through LinkedIn Ads
• Conversion Tracking And Reporting
• YouTube Optimization
• Channel Creation
• In Display Ads
• Video App Install Promotion
• Video Shopping Promotion
• Google Plus
• Features
• Tools & Techniques
• Google + 1
• Google Plus For Businesses

MODULE 11: WEB ANALYTICS (2 hrs)

• Getting Started With Google Analytics
• Navigating Google Analytics
• Traffic Sources
• Content
• Visitors
• Goals & Ecommerce
• Actionable Insights And The Big Picture
• Live Data
• Demographics
• Google Webmaster Tools
• Adding Site And Verification
• Setting Geo Target Location
• Search Queries Analysis
• Filtering Search Queries
• External Links Report
• Crawls Stats And Errors
• Sitemaps
• Txt And Links Removal
• Html Suggestions
• URL Parameters (Dynamic Sites Only)

MODULE 12: WEBMASTER TOOLS  (2 hrs)

• Adding site and verification
• Setting Geo-target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Sitemaps
• txt and Links Removal
• HTML Suggestions
• URL parameters (Dynamic Sites only

MODULE 13: CONTENT MARKETING  (1 hrs)

• Introduction To Blogs
• Setting Up Your Own Blog
• The Importance Of SEO
• Content Duration & The Art Of Content Planning
• Creating A Compelling Personality For Your Content
• How To Monetize Your Blog

MODULE 14: MOBILE MARKETING  (1 hrs)

• Importance Of Mobile Marketing
• In Current Scenario
• Fundaments Of Mobile Marketing
• Forms Of Mobile Marketing
• Geo-Targeting Campaigns For Mobile Users
• Measuring And Managing Campaign
• App & Web – Mobile Advertising
• Content Marketing
• Mobile Targeting And Segmentation
• SMS Marketing
• Case Studies On App Advertising

MODULE 15: VIDEO MARKETING (2 hrs)

• Importance Of Video Marketing
• Understanding Video Campaigns
• YouTube Marketing (Video Ads)
• Types Of YouTube Ads
• In-Display And In-Stream Ads
• Using YouTube For Businesses
• Developing YouTube Marketing Strategies
• Video Ad Groups
• Targeting Options
• Understanding Bid Strategies
• Bringing Visitors To Your Website
• Via YouTube Videos

MODULE 16:  WORDPRESS SEO CONCEPTS   (1 hrs)

• Using Word Press How To Do SEO Works

MODULE 17: CREATING A NEW SIMPLE WEBSITE   (1 hrs)

• Creating A Simple Website For Your Business/Work Using Html Coding

MODULE 18: EMAIL MARKETING  (1 hrs)

• Using Bulk Email Service To Boost Your Business

MODULE 19: SMS MARKETING  (1 hrs)

• Using Bulk SMS Service To Boost Your Business

MODULE 20: LIVE PRACTICALS  (2 hrs)

• Live Practical Experience

MODULE 21: INTERVIEW PREPARATION (3 hrs)

• Resume Preparation
• Interview Question Preparation

These are the syllabus which was covered under Digital Marketing Course and duration of each topic class details.Do join and improve your career level with the training.

Upcoming Batch Schedule for Digital Marketing Training in Pune

Besant Technologies provides flexible timings to all our students. Here are the Digital Marketing Training in Pune Schedule in our branches. If this schedule doesn’t match please let us know. We will try to arrange appropriate timings based on your flexible timings.

• 04-11-2024 Mon (Mon - Fri)Weekdays Batch 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per Session Get Fees
• 31-10-2024 Thu (Mon - Fri)Weekdays Batch 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per Session Get Fees
• 02-11-2024 Sat (Sat - Sun)Weekend Batch 11:00 AM (IST) (Class 3Hrs) / Per Session Get Fees

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Trainer Profile of Digital Marketing Training in Pune

About the faculty of Besant Technologies

Besant Technologies has a team of leading experts who are experienced trainers, and they possess good knowledge and skills in Digital Marketing. They have been working professionals at leading Digital Marketing firms. They have a great passion for teaching. They try their level best to provide quality education to all trainees who are enrolled under them. They train the students as per industry requirements. All the faculty working at Besant Technologies possesses great communication skills, public speaking skills and they also have excellent and attractive personalities. The main aim is to imbibe the same values and personality traits in the trainees too.

Digital Marketing Exams & Certification

Besant Technologies Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher’s as well as corporate trainees.

Our certification at Besant Technologies is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC’s of the world. The certification is only provided after successful completion of our training and practical based projects.

Certification provided by the Besant Technologies

Majorly all the leading firms globally recognise all the certificates provided by Besant Technologies. It also adds a professional credential to your resume and career prospects.

We have a record of successful placement every year with more than 2000 students in 100+ leading Digital Marketing firms of the world.

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